Unsurprisingly, Apple denied the request. That way, each game would have its own App Store page with an individual description and reviews, but they would all redirect the user to the Xbox Game Pass app. We believe that the issues described here will create frustration and confusion for customers, resulting in a sub-par experience on Apple devices relative to the equivalent experience on all other platforms.Īt one point, Microsoft proposed to release the games as separate shortcuts rather than as actual apps. Apple, however, says that apps that work as App Store alternatives are prohibited, and it only allows streaming games if they are released as individual apps.Įmails between Xbox head of business development Lori Wright and several members of the App Store team show that Microsoft raised concerns about how releasing games as individual apps would be impractical due not only to technical challenges, but also because it would frustrate customers. Instead of running the games locally, xCloud streams games that are running on Microsoft servers, so users can play them on any device. The company began testing xCloud for iOS in February 2020, but the app was shut down in August 2020 after Apple said the service would not be allowed on the App Store. The private emails were seen by The Verge, which reports that Microsoft actually tried in various ways to bring its games to Apple’s App Store. Now private emails from Microsoft have revealed that the company tried to negotiate with Apple to bring Xbox-exclusive games to the iPhone and iPad. Microsoft last year had to discard its project to bring the xCloud game streaming platform to iOS as a native app due to App Store guidelines.
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